Marketing Strategy & Consulting

As a freelance graphic designer and creative director, I bring creativity, technical proficiency, and a passion for providing marketing solutions to many of the challenges businesses encounter daily. With 40 years of experience in the industry, I specialize in crafting compelling designs that resonate with my clients’ audiences. My expertise spans across logo design, brand identity development, print collateral, digital media, video and more.

I excel in translating clients' visions into captivating visuals that communicate their message effectively. By leveraging a keen understanding of design principles and trends, I deliver the solutions that are not only aesthetically pleasing but also strategically aligned with business objectives.

Collaboration is at the heart of my process—I work closely with clients to ensure their expectations are not only met but exceeded. Whether you’re a startup looking to establish a strong brand presence or a corporation seeking to refresh your visual identity, I am committed to delivering high-quality, customized designs that drive results.

Allentown Art Museum

Allentown, PA

Full page print ad promotion the new Toulouse-Lautrec Lautrec exhibition at the Allentown Art Museum.

The Morning Call

Allentown, PA

This was a full marketing campaign to promote The Morning Call’s award-winning watchdog coverage.

The Morning Call

Allentown, PA

Full page program book ad in support of Lehigh Valley Health network and their fundraising event called, ‘Nite Lights’

Media Arts Group

Allentown, PA

Full page self-promo print ad for the Media Arts Group, the in-house agency at The Morning Call.

Shakespeare Festival

Center Valley, PA

This was a full-page print ad that ran in the Shakespeare Festival program book as a self promo ad for The Morning Call newspaper.

Iron Pigs Baseball Team

Allentown, PA

Full page print ad promotion the opening season of The Iron Pigs baseball season, the AAA franchise of the Philadelphia Phillies. The Morning Call was a founding partner and sponsor of the team.

  • Bill is a rare breed of creative director in that he is completely capable of generating great creative work, but he also is comfortable and very effective working directly with customers. He “gets” the business side of the business, and communicates well with people at all levels in your customers’ businesses. In thirty years in the advertising business, I worked with a bunch of creative directors. Most could either effectively handle the customer interaction or could generate great creative work, but not both. In fact, there were only two that I worked with that were exceptional at both ends of the business. Bill Childs has that gift.”

    - John Hayes, VP, Director Of Marketing at SolarTech (Retired)

  • “On behalf of the Pennsylvania Newspaper Association Advertising Committee, I would like to extend our sincere thanks for your participation as a speaker at the recent PNA Advertising Conference held at the Yorktowne Hotel in York, PA. Your presentation was an important contribution to the overall success of the conference.” The evaluations that we have received have been extremely complimentary. Attendees thought your presentation was enjoyable and informative.”

    - Kristin Bleiler, PNA Manager, Member Services & Meetings

  • “Bill Childs is a bold, yet humble personality - a creative force that has it all together. He talks business and brand with ease. He can make a mountain from a sliver of information and loves a challenge. He is as passionate about his community and he is about his career. I don’t think Bill considers design and marketing a job, it’s his life.”

    -Jane Heft, VP, Director Of Project Design & Corporate Branding, City Center Development Company

  • “Bill has been engaging students at DeSales University for almost 20 years. Students love his sense of humor, his empathy, and his inspirational presentations. Childs encourages students to take risks with their ideas, and to about things in ways they’ve never done before. Creative thinking is a key skill for the future that is often not addressed in education. Childs embodies all that is creative; he has inspired students to adapt, innovate and tap in to their amazing potential.”

    - Sue Yacapsin McGorry, Assistant Provost, DeSales University

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